What is SEO?
SEO, or Search Engine Optimization, is the process of optimizing your website to improve its visibility and ranking on search engine results pages (SERPs). The goal of SEO is to increase organic or non-paid traffic to the website by making it more appealing to search engines like Google, Bing, and Yahoo.
What are the Different Types of SEO?
SEO can be differentiate in many ways. But there are three main different types of SEO. Such as
On-Page SEO: The main purpose of this type of SEO works is developing the quality of webpage’s content. Writing a content after researching keywords is really very helpful to rank your website in search engine. According to the latest update march 2024 by Google, search engine now prefers helpful content. So for better rank writing keyword optimized helpful content is crucial.
Off-Page SEO: This type of works done outside of the website. Such as building backlink, writing guest post. Quality backlink and guest post will increase the authenticity of your domain and website. So this is also helpful to boost your presence on search engine.
Technical SEO: Anything done with the technical part of your website refers to technical SEO. For example optimizing the speed of your website, fixing any error with ui/ux.
What are the Work Process of a SEO Expert?
The work process of doing search engine optimization is to implement all the aspects of one-page seo, off-page seo and technical seo step by step. Below are the work process of a seo expert to rank your business website.
Keyword Research: The first step is to find your keywords relevant to your business. It is recommended to choose keywords with low keyword difficulty because it will help to rank easier. Also you have to check the search volume of a keyword. Without having a gentle amount of search volume you will not get organic traffic although you have a better rank.
Competitor Analysis: In this step the seo expert will make a list of your business competitor and find out how they are doing. It helps to make decision to come more forward than your competitor.
Keyword Optimization: Keyword optimization is the most important part of search engine optimization. As a seo expert one has to ensure that the targeted keywords are used appropriately within the content, titles, heading and meta description.
Content Quality: Another duty of an expert is to create high-quality, valuable, helpful and relevant content that meets the requirements of targeted audiences. A seo expert should make sure the content is well-written, informative, engaging and easy readable with no grammatical mistakes.
Title Tags: Each page should have a unique, descriptive title tag including the main keyword. It compel enough to encourage your visitor to click your link.
Meta Description: A seo expert should make sure the meta description describes the webpage’s content accurately and include relevant keywords.
Headings(H1, H2, H3): The seo expert should use headings in appropriate positions. It is helpful to structure content logically and help both users and search engines understand the page’s hierarchy and key points.
URL Structure: Creating clean and descriptive URLs that include relevant keywords and are easy to read by both users and search engines is also included in the work process.
Internal Linking: If you want to improve the navigation of your website then you have to create link of other relevant pages of your website. It will also make easier for search engine to understand the structure of your website.
Image Optimization: The seo expert will make the proper usage of images in your website in this step. He has to make sure that image names and alt tags should be descriptive, images should be compressed for faster loading times and images should be relevant to the content.
Mobile Friendly: As the number of mobile users are increasing significantly so it is important to optimize website for mobile as well. Now a days most of the people are using mobile for browsing website. So the expert will ensure the website is responsive and performs well on all devices, including smartphones and tablets.
Performance & Speed: Optimizing the performance and speed can be developed in many ways and this is a part of making your content helpful. Some of them are minimizing code, compressing images, leveraging browser caching, and using content delivery networks (CDNs).
User Experience: This step is for web developer actually. But seo expert will guide to achieve that website is easy to navigate, visually appealing, and provides a good user experience overall.
Technical SEO: Making a site map and submit it to most popular search engine is mandatory. It helps the search engine to understand and index your pages accordingly. Building backlink and guest posting is also a part of technical seo.
Analytics: The final process is to track your user behavior and demographic data to make decision for fixing any error, targeting visitors, creating new content. Google Analytics a free tools by google made it easier for seo expert to analysis the visitor of website.
Best SEO Expert In Bangladesh
Finding the best SEO expert in Bangladesh depends on your business specific requirements and needs such as business nature, target audience, product or service. When looking for a SEO expert in Bangladesh you have to consider their experience, the industry they specialized in and the success stories from previous clients. IT SOURCE is one of the leading web development and seo service companies in Bangladesh. We have helped several industries like e-commerce, real state, electronics, information technology to create and grow their business in online. Our expert SEO team is always ready to consult about your business and take responsibility to rank your business in search engine.
Contact us now for a free consultation about your business and grow together.